A few good books, Inspiration

It’s Not How Good You Are, It’s How Good You Want to Be

Paul Howard Arden, advertising creative and successful writer, was born on April 7th, 1940, and died on April 2nd, 2008. This short blog post can, in no way, do justice to his creative influence. What it can do, however, is serve as an introduction to those who are unfamiliar, and as a brief reminder to the rest of us.

Here’s a snippet from one of his best-selling books.

From the book “It’s Not How Good You Are, It’s How Good You Want to Be.”

A website tribute to Paul Arden.

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